A CASE STUDY

adorn me africa

Client Overview

Adorn Me Africa (AMA) began as a subscription box service featuring curated African goods. As the brand grew, it evolved into a luxury marketplace, showcasing vendors from various African regions, offering fashion, accessories, food, and art.

The Challenge

AMA’s rapid expansion meant outgrowing its initial business model, leading to declining sales and conversion rates. Their existing website lacked essential functionalities that hindered growth. They reached out to us with a comprehensive list of needs:

Customer Relationship Management (CRM) integration
Email marketing software
Subscriber and membership portals
FAQs section
Inventory management capabilities
Point-of-Sale (POS) connectivity
Website maintenance and staff training
Quarterly functionality check-ups
Custom forms
Migration from Wix to a more scalable platform

Our Solution

We not only addressed AMA’s requests but also implemented additional strategic improvements to optimize their e-commerce platform:

Created simplified product categories
to enhance the browsing experience
Optimized product descriptions for SEO
to improve organic search visibility
Streamlined the navigation menu
for an easier customer journey
Added prominent CTAs and featured areas
to encourage purchases
Designed a structured sales flow
to guide visitors toward conversion
Employed a minimalist, sales-focused aesthetic
for a polished user experience
Submitted the website’s sitemap to Google
for faster indexing and better search engine ranking
Implemented tooltips with regional insights
to enrich customer engagement and increase conversions

The Results

After completing the website migration and improvements, AMA experienced significant growth:

Website sessions increased by 753%
Orders increased by 656%
Sales increased by 485%

Client Testimonial

“From a girl with some website developer trauma, I approached my experience with a lot of hope because Dee has great vision and patience. I knew what I wanted but had a hard time communicating it specifically. In the past, that flaw was often used against me. Dee has a way of getting to the heart of the project. We had clear and outlined deliverable timelines and moved forward only when she knew I was satisfied. She was super patient with me and shared valuable insights that helped fill the gaps of what I was unable to conceptualize.

I absolutely loved the finished results of my site! Another thing I loved about working with Dee was that she was always staying up-to-date with tech and Shopify features and updates, sharing new tools that could enhance the project! As an entrepreneur wearing all the hats, having that support was like having a cheat code!

Dee’s marketing knowledge, recommendations, and research helped me greatly in finding and reaching my target customer. I would absolutely recommend working with Dee. She has added so much value to how I operate and do e-commerce and brought a personalized touch to my project”

Elorm Praise Dela-Seshie
CEO & Founder
ADORN Me Africa

The Conclusion

This transformation of Adorn Me Africa’s website is a testament to the power of strategic e-commerce web design. By implementing crucial features and optimizing user experience, we helped AMA achieve exponential growth.

If you too are looking to elevate your online store’s revenue and performance, we can help you increase your earnings too!